Nazneen Qureshi, manager of patient engagement at LMC|Manna Research and recipient of the SCRS 2017 Site Patient Recruitment Innovation Achievement Award, wrote a guest column for discussing the challenges faced when it comes to patient enrollment in clinical research.

LMC|Manna Research is changing the way it communicates and interacts with patients by listening and answering patient questions to build trust, using people-first language and staying engaged with patients. LMC|Manna Research also recognizes that engagement is an ongoing process and commitment to other people. As healthcare partners with our patients, we become a member of their community for the long haul.

Does Your Clinical Trial Marketing Answer Patient Questions?